All Saints
All Saints is an aspirational design-led brand, driven by the adrenaline of revolution and rock’n’roll. Established in 1995 as a wholesale business, the first standalone store was opened in London in 1997, and in 1998 All Saints introduced its women’s wear collection. In June 2005, Kevin Stanford acquired a majority stake in the company and the Head Office relocated to a warehouse in Spitalfields and opened its first iconic and iconoclastic anti-flagship store. With cement walls left derelict – and industrial girders gleaming under spotlights – it established the atmosphere of excess and abandon that proved the signature for the All Saints stores across London and the UK.
2006 saw All Saints offer product on a pan-UK basis through new stores and strategic concession alliances with partners such as Harrods, Selfridges, Fenwicks and House of Fraser. With the launch of the e-commerce site in December 2006, All Saints succeeded in finding a platform to showcase both the product as well as its musical heritage. At the same time Baugur acquired a 37% stake in the business.
2007 saw All Saints establishing large scale stores in all the key regional cities and shopping centres, differentiating fundamentally through its product, but also creating an advantage through store environment and size. 2008 will see a further twenty stores open in key sites across the UK and Europe - they will present new product categories including homewares, childrens, vintage pieces and eyewear, all of which will bear the distinct All Saints handwriting of decadent distinction.
www.allsaints.co.uk
2006 saw All Saints offer product on a pan-UK basis through new stores and strategic concession alliances with partners such as Harrods, Selfridges, Fenwicks and House of Fraser. With the launch of the e-commerce site in December 2006, All Saints succeeded in finding a platform to showcase both the product as well as its musical heritage. At the same time Baugur acquired a 37% stake in the business.
2007 saw All Saints establishing large scale stores in all the key regional cities and shopping centres, differentiating fundamentally through its product, but also creating an advantage through store environment and size. 2008 will see a further twenty stores open in key sites across the UK and Europe - they will present new product categories including homewares, childrens, vintage pieces and eyewear, all of which will bear the distinct All Saints handwriting of decadent distinction.
www.allsaints.co.uk
