AT&T Williams F1

About This Video

In association with Philips Shavers, Eurosport has developed a tailormade TV series called "The Factory" based around the AT&T Williams team. The first episode of this ground-breaking show will broadcast on April 24th on Eurosport, with a series of subsequent programmes to be broadcast throughout the year.

The docu-soap will deliver motorsport and Formula One enthusiasts a unique insight  into the personalities and lives of the people 'behind the scenes' at the Williams factory in their quest to put the best car on the track and driver on the podium.

10 x 26 minute monthly episodes will air on Eurosport, supported by a series of 90 minute Formula One vignettes.

"We at AT&T Williams are excited to open our doors and show our fans that building a Formula One car is an exciting, organic process that requires dedication and application from all of our 500-strong team. This programme does just that.

As an independent team at the front of the grid, it is central to our partner-focused business model to use innovative methods for keeping our team, and partners, in front of Formula One fans. Again, this programme does just that." commented Scott Garrett, Head of Marketing, Williams F1.

Simon Crane, Managing Director, Eurosport Group UK said: “This project represents a truly 360 degree multi-media solution, which will generate both a fascinating on-air programme and great visibility for Philips Shavers and Williams across the Eurosport platform.”

For schedule information, please visit Eurosport's website.